Why? According to a Corporate Executive Board (CBE) study today 60% of a B2B decision has been made before you ever hear from the prospect.
Today we’re fully empowered identify needs, research solutions, check out your brand and even check out what people say about you, before we ever speak to anyone at your organization. And we can do it from our desktop, tablet or phone. The first 60% of our B2B decision is influenced by the way your brand communicates to us in the digital world. Period.
So what can you do?
April 5, 2013
“Life is ten percent what happens to you and ninety percent how you respond to it.” – Lou Holtz Do you have a responsive brand? Is fast, efficient and effective response to your customers a vital part of your …
April 1, 2013
At the Bond Group we serve up a lot of advice about taking your business into the digital and mobile world. Recently, we’ve decided to take our advice and run with it as far as we can.
March 1, 2013
The internet has upended how consumers engage and communicate with brands. Today, everything lives online, and, in order to effectively reach consumers, brands are adapting, redesigning and optimizing their look in order to live more powerfully in the digital space. …