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B2B In The Digital Age

Why? According to a Corporate Executive Board (CBE) study today 60% of a B2B decision has been made before you ever hear from the prospect. Bond_B2BStats_011613_D

Today we’re fully empowered identify needs, research solutions, check out your brand and even check out what people say about you, before we ever speak to anyone at your organization. And we can do it from our desktop, tablet or phone. The first 60% of our B2B decision is influenced by the way your brand communicates to us in the digital world. Period.

So what can you do?

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Access without usability is useless

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“Life is ten percent what happens to you and ninety percent how you respond to it.” – Lou Holtz   Do you have a responsive brand? Is fast, efficient and effective response to your customers a vital part of your …

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BRB, Gone Digital

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At the Bond Group we serve up a lot of advice about taking your business into the digital and mobile world. Recently, we’ve decided to take our advice and run with it as far as we can.

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Recent Rebrands: Digital Appeal

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The internet has upended how consumers engage and communicate with brands. Today, everything lives online, and, in order to effectively reach consumers, brands are adapting, redesigning and optimizing their look in order to live more powerfully in the digital space. …

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