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5 Twitter Tips
Monday, February 21st, 2011
Just starting to use Twitter as a social tool for your business? Five reminders …
Be human. A nice human. Tweet kindly. Spread goodwill. Be polite. Give credit where it is due. Use @ reply and retweet to interact and interface.
Be true to your brand. What do you stand for? Use your brand voice and keep it consistent. Whether it’s your company’s brand or your personal brand, know it, protect it and be true to it.
Mix it up. Keep it interesting. Retweet good content, link to photos and videos, offer specials and discounts, share rich content including research and ideas. But remember keep it human and authentic.
Hold self-promotion to 10%. Keep tweets that only further your own interests to 10%, be interesting and generous with the other 90%. It comes back to you.
Leave space. If what you have to say is worth retweeting leave 20-25 characters for it. So think 120 characters not 140.
How about you? What are your twitter tips?
No words necessary.
Wednesday, February 2nd, 2011
Darth’s body language says it all. May the Force be with you.
Allergic Misconceptions.
Thursday, December 2nd, 2010
Sometimes the world serves up encounters you could not make up if you tried. Like this past weekend when I found myself with a 60-minute wait in the packed entryway of a local restaurant. My family was catching up with me just in time for the table, so I was solo for the wait.
With a rare hour alone I grabbed a stool, and to I took the opportunity to catch up on my reading. And then the woman next to me started talking:
Woman: Is that your computer or is it an iThing?
Me: It’s an iPad.
Woman: Do you have a computer at home too or just that?
Me: Oh, I have a computer at home too.
Woman: I never got a computer in my home. Allergies. You know.
Me: Hmm. (Pleasant smile, feigning interest)
Woman: Yeah it’s the WiFi, you know, I have allergic reactions to that.
Me: No words. (But she has my attention now.)
Woman: But I miss a lot, you know.
Me: Yeah? (Deep breath)
Woman: Like I miss a lot of emails.
Me: I guess you do.
Woman: And Facebook, you can’t do that without a computer either. I have to go to my friend’s house to Facebook and see who my daughter is dating.
Me: Well yeah. Huh. (Hope she takes an EpiPen.)
Woman: I should get a computer, but I don’t think I could do an Apple. Too hard to work now. I think Macs are better.
Me: You’ve got a point.
Her pager buzzed—the table was ready. And then she was gone.
But there you have it. Even those individuals afflicted with strange and thankfully rare “WiFi allergy” will find creative ways to get what they need from the social network.
we're social.