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KISS, Part 2
Thursday, March 3rd, 2011
How simple is too simple? Must we suffer the unintelligibly abbreviated world of texting? Are we risking a violent takeover of actual words?
Texting has single-handedly reduced us to an acronym for every saying. For teenaged girls that might be just fine, but perhaps that convention is a might too tight for the rest of us. The craft of written communication has a place. Words are there to be wielded. And if done right, they can become…
A brilliant campaign…
A resonant tagline…
A rally cry that brings people together…
Words, used well, can create lasting connections. The only thing texting ends up connecting us with is a destination like this:
http://www.webopedia.com/quick_ref/textmessageabbreviations.asp
And seriously, if you need this, then maybe you should just use the words you have at your disposal.
OK. BFD. TTYL. Maybe EOD. DYK? MDIAC. JK.
KISS, Part 1
Friday, February 25th, 2011
Read this:
We are a strategic company that leverages our thought-leadership to provide integrated solutions that deliver wins for our customers, as well as everyone they serve in the marketplace.
Now read this:
We use our heads. You get smart answers. Everyone wins.
Simple works.
Be a Mind Sticker
Monday, November 8th, 2010
Everyone in marketing and advertising has a reason they ended up in the field. My reason? So that I could be a Mind Sticker. Don’t you want to be a Mind Sticker too? Call us.
we're social.