Location, location, location.
Or just simply, loco?

AdAge.com is reporting this week that only 4% of adults have used location based mobile apps like ‘foursquare’ and ‘loopt.’ And a staggering 80% of those app users are male. So does this mean that geolocation applications are not a viable marketing platform? Well, according to emarketer.com, mobile and location based marketing continues to grow.

Perhaps marketers can find a common ground where they can reward loyalty, while respecting privacy. One idea might be to reward virtual check-ins with product use. Instead of rewarding repeat customers that become a viral mayor of a store, marketers can reward tweets that praise use.

Or, a new application could be created by brands. One that allows you to use your smartphone to photograph a UPC code on a receipt. This code would be sent through the application, and then an email would be sent back with a coupon for a future use.

What we can guarantee is marketers will constantly be on the edge of the future, following trends and devising new ways to adapt to them.

posted in Blog, Going Mobile

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