Print is dead. We all hear it, over and over. However, it is interesting that despite the lack of materials being produced on paper, recently there has been a boom in paper being used as design elements in advertising.
Yulia Brodskaya has been creating beautiful type and visual formations out of paper to be photographed for everything from Rolling Stone magazine to Starbucks advertisements.
And while her work (and many other artists/designers that have been popping up with similar styles) look great in any medium, video has taken interest in the paper trend as well. Sherwin Williams has started a new campaign using their paint chips – just simple squares of color printed on paper – and turned it into an entire world. Even the French are in on it! The French newspaper Metro has combined their printed matter into a visual commercial in an attempt to draw in more consumers. Paper – a medium that to anyone other than designers can seem boring – is taking on a new life. One that takes shape, makes movement, and brings interest.
So maybe print is fading away… but paper definitely is not.
we're social.