Brand development is our passion. A strong brand builds business value, strengthens customer relationships, provides clarity and focus for employees and establishes a foundation to market more effectively. We reinvent existing brands and build new brands from the ground up for companies, products, programs and events.
A Proven Process for Branding
We have a proven process that combines research, strategy and creative discipline in three steps: Discover. Define. Develop.
We start by discovering the essential value your brand brings to the market and your unique difference. We align your capabilities, your culture and your personality with your reputation. From there we define your brand DNA, your value proposition and your messaging framework. Finally, we develop the core elements from your name to your logo and messaging, that brings your brand to life.
We create names for products, programs or companies through a process of research, strategy and creativity. Naming brands in the 21st Century is more than just picking something that sounds good. The name should bring the brand into focus quickly and pay off the value proposition of the brand. Names should be memorable, easy to pronounce and understand. We guide you through the process giving you available options along the way.
What benefit do you provide? For whom? How you do it uniquely well? Key questions that must be answered to solidify your place in the market. We work with you to uncover and define the essence of your brand and it all starts with your value proposition. This is the foundation that helps everyone at every level of your team understand the value you offer to the market and it sets the direction of your brand’s goals and aspirations.
The strength of your brand is tied to your story. Are you telling everyone the same thing, or do you have different messages for different audiences? Is your sales force on the same page, or does everyone say something a little bit different? Does your brand live up to it’s tagline or even have a tagline? We build messaging platforms that define your story for your audience.
A strong graphic representation of your brand is a must have in today’s visual world. Typography, shape, scale, proportions, and color are all key elements needed to create a lasting image that truly makes your brand unique, aligned with your value proposition. Today, a good logo must be able to render on all types of digital devices at multiple sizes as well as clearly communicate in social media, signage and premium items. We have many years of design expertise positioned to create your logo into a recognizable representative for your brand.
Once you have developed a strong brand, you need to protect it. We create a brand guideline book that illustrates and defines how to keep the brand aligned and consistent. It is a useful tool for your internal and external partners. Everything from the messaging platform through logo and overall graphic language is documented with easy to follow guidance to support brand marketing going forward. These guidelines are a blueprint for your team as the brand becomes integrated throughout the marketplace.