Castrol Premium Lube Express (CPLE)

A quick look at quick lube

The Castrol Premium Lube Express (CPLE) chain of Quick Lube car centers was growing fast. Tasked with a need to communicate this franchise’s big story and opportunity to potential site owners, the marketing team tapped the Bond Group. Compelled by the media-rich, interactive flipbook complete with time-lapse videos, owner testimonials, product experts and commercials, customer interest grew. This solution brings the full story to life and this is one of the primary selling tools used as CPLE has become fastest growing  Quick Lube in the industry.

Project

Campaign

Work Done

  • Marketing Collateral
  • Digital flipbook with integrated video

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