A service-driven supplier of custom facility, packaging and office solutions, Pollock was facing a brand identity crisis: Customers were struggling to understand everything that Pollock does.
We worked with Pollock to revitalize its identity, streamlining how it communicates and rebranding its look and feel. We created a unique, friendly new logo and color palette for Pollock with a modern personality, a strong value proposition and accompanying messaging.
This rebrand reorganizes Pollock’s services under one clear umbrella: Solutions. By creating the tagline “Where Solved Happens,” we provided the company with defined language that identifies its core service, and expresses it in a way that is clear, concise and supports Pollock’s customer-centric brand culture and each of its divisions.
Extending this new messaging and personality to all of its customer touch points, including a redesigned and responsive website, print and digital advertising and branded truck wraps for its delivery vehicles, Pollock is beginning a fresh new chapter, full of solutions.