Universal is the largest private brand in office products. With over 1200 products in the family, it’s a brand that gets around the office. And it needed a complete rebranding to compete in today’s consumer focused market.
It was time for an evolved brand strategy, a premium line extension and a system to roll out existing and new products.
We worked the Universal team to create a bold new brand with powerful visuals, crisp design and a unique voice across this extensive family of products. We also designed the brand extension, Universal One, a premium line of Universal products. The result was a cohesive and well-designed brand system that speaks to you.
Rebranding Universal and Launching Universal One