Universal Rebranding

Supplies that speak to you

Universal is the largest private brand in office products. With over 1200 products in the family, it’s a brand that gets around the office. And it needed a complete rebranding to compete in today’s consumer focused market.

It was time for an evolved brand strategy, a premium line extension and a system to roll out existing and new products.

We worked the Universal team to create a bold new brand with powerful visuals, crisp design and a unique voice across this extensive family of products. We also designed the brand extension, Universal One, a premium line of Universal products. The result was a cohesive and well-designed brand system that speaks to you.


Rebranding Universal and Launching Universal One

Work Done

  • Brand Design, Strategy and Messaging
  • Packaging
  • Advertising

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