Client: CNA Insurance

Internal Communications Launch: The EDGE Matrix

Positioning: “Floor-to-Floor. Office-to-Office.
Edge-to Edge.”

Project:
This company-wide system upgrade affected 15,000 worldwide employes, each receiving a new desk top computer with upgraded software.

We created user-friendly integration materials in a step-by-step format. We tested it inside and out, significantly reducing implementation problems, which in turn saved manpower and all that costly downtime.

Deliverables:
• Positioning
• Visual identity
• Signage
• Employee kits
• Manager kits
• Step-by-step guidebook
• Form letters and checklists
• Copywriting