Client: Abbott Laboratories

Product Launch: ProSure

Project:
ProSure is a revolutionary new product that increases weight-gain in patients suffering from cancer-related weight-loss. Its’ huge success in improving quality of life demanded an all-out launch by the Abbott sales reps.

We created an international integrated marketing platform based on patient testimonials for Abbott affiliates to promote this nutritional supplement product.

Deliverables:
• International sales kit and collateral system
• Brochure
• Direct mail
• Advertisements
• Website template
• E-mail template
• Grass roots message support