Client: Magid Glove and Safety

Campaign: When a Woman Dreams of Gardening, She’s Not Wearing Ugly Gloves

Project:
No one dreams of gardening in gloves that are ugly before they ever touch dirt. So Magid hired us to create fashionable gloves and then to get them on the retail shelves.

First we designed the gloves, then we created the campaign for retail buys, complete with an attention-getting 3D mailer to open the door for the product pitch. It worked.

Deliverables:
• Glove design
• Positioning
• Catalog
• 3-part direct mail campaign
• 3-d Mail Package