Break out of the box and into the
big box store.

Client: Magid Glove and Safety

Positioning: When a Woman Dreams of Gardening, She’s Not Wearing Ugly Gloves

Project: Magid Glove needed to differentiate its garden glove product and get it in front of big box retail buyers in a big way. We helped them raise the bar in the category with an entirely new approach. It began with a new glove design. This new design was launched to buyers in an engaging 3-D direct mail campaign. The campaign resulted in pitch opportunities at nearly every major retailer in the category.

Deliverables:
• Elegant new glove line design
• Integrated brand communication
• Compelling 3-part direct mail campaign
• Push strategy to introduce brand to retail buyers
• Variable print mailers to support independent
sales rep channel